Snuggle Puppy was created in 1997 by a young breeder who originally was looking to help her litter of puppies` transition to their new homes. She saw how effective Snuggle Puppy was and decided to expand the line to help as many puppies as possible. Through the years, Snuggle Puppy has evolved and expanded its product line. Stronger stitching, new designs, better material, improved real-feel heartbeats, and longer-lasting heat packs are just a few of the improvements made over the past two decades. During this time, Snuggle Kitty was developed that has saved thousands of orphaned kittens lives, along with a line of plush dog toys, must-have products for new puppies, and more.