We make socks, underwear, tees, and loungewear that are as stylishly and functionally at-home rocking out, or rock climbing as they are climbing the corporate ladder. Basics that don`t skip a beat at a black tie party or a black light party. Cool, snazzy, comfy pieces of clothing that will never ask you to slow down to catch its breath. Up to any challenge, and down for whatever. These are basics, that are basically … Ready for Everything. What started as 3 friends complaining about how there were no great do-everything pairs of socks on the market, quickly turned into a basics revolution. Actually, first it turned into a debate about the feasibility of time travel, followed by a more intense debate about what to have for lunch, but then, then the thing about revolution!