After the overwhelming international success of our jewelry business, we decided to create a new brand to cater to the needs of younger customers looking for contemporary and trendy designs. This is how JoyAmo was born, a combination of the words Joya (Jewel) and Am JoyAmo delivers superb-quality products, with a twist of coolness and fashion-trend. Of course, JoyAmo also offers vintage motifs and patterns but reinvented to fit the personality of today`s women.