In the spring of 1998, five energetic folks—Jon Nordmark, Peter Cobb, Frank Steed, Andy Youngs and Eliot Cobb chose to begin their own organization. With over 50 years of consolidated involvement in the baggage classification and a dash of Colorado`s well known pioneer soul, our "establishing five" left upon a phenomenal voyage that would take them from a sketchy startup offering only seven gear brands to the #1 online retailer for movement packs and frill. We never envisioned offering more than 29 million packs.