By offering the best bedding essentials on the market, at a price that doesn`t break the bank. We spent 12 months developing the perfect sheets, travelling around Europe* to source the finest materials and meet the most skilled of artisans. And we`ve kept that obsessive attention to detail in No one could explain the difference between the stacks of plastic-wrapped products that all looked the same, or why some cost the equivalent of a month`s rent.